The ever first mobile phone from Apple. The latest iPhone, the sixth generation iPhone, came out on the 21st September of An iPhone can take photographs, play songs, surfing of websites, send texts, send and receive emails, receive image voicemail and make videos regardless of the fact that this was not an ordinary feature until the iPhone 3GS. The original iPhone was a GSM phone and recognized aimed model, such as screen dimension and button position, that have been kept up through all models.
Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market.
But the company did not rest alone with designing and manufacturing computers. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company. The introduction of iPod in and the online music and app store iTunes have revolutionised the music industry through the promotion of digital music.
These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet.
The company was also instrumental for ushering in the era of smartphones and tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval. The competition was tough and Apple was at the losing end. The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market.
The poor performance of Apple stemmed from its poor product strategy. Apparently, the company was producing and selling an array of computer products that were redundant and confusing.
When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.
Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors. They are also unassuming because of their simple and uniform built and design.
Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations. It is important to remember that these products were not original. There were already ultrathin laptops long before Apple introduced the MacBook Air.
Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry.iPhone sales share of Apple’s total revenue worldwide.
Apple Inc. Report contains a full version of Apple SWOT Analysis.
The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple.
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What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
Apple I-phone swot analysis Introduction: [Go to Apple SWOT Analysis ] In the first quarter of , Apple sold million I-phones, creating revenue of $ billion. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Today, product strategy is at the core of the marketing strategy of Apple. Furthermore, it has become the competitive advantage of the company and its flagship products to include the MacBook, iPod, iTunes, iPhone, and iPad.
See WikiWealth's SWOT tutorial for help. Apple 1 year limited warranty and AppleCare Protection Plan benefits are in addition to rights provided by consumer law (Apple Support) Conclusion In this report, I used marketing tools for analyzing Apple iPhone's market position and growth situation.
Apple I-phone swot analysis Introduction: [Go to Apple SWOT Analysis ] In the first quarter of , Apple sold million I-phones, creating revenue of $ billion. Today, product strategy is at the core of the marketing strategy of Apple.
Furthermore, it has become the competitive advantage of the company and its flagship products to include the MacBook, iPod, iTunes, iPhone, and iPad.